BlastPoint offers deeper analysis, helping energy providers tailor messaging so that it yields more responsive engagement. With data-driven personas, energy providers can craft advertising and sales messages that emphasize, for example:
- Cost savings or environmental benefits of paperless billing
- Technological savviness or the convenience of mobile app services
- Long-term financial savings or reduced emissions that result from converting to EVs
Further, utilities disseminate those messages through the appropriate channels based on BlastPoint’s analysis of which customers are most likely to respond to email marketing, Facebook ads, snail mail, text alerts, sales calls, etc. As a result, utilities can focus on the customers most likely to respond to a given initiative, saving time and resources, and ensuring they reach their goals.