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Posts

Research Release: “2025 State of the Consumer”

What’s the Ideal Energy Message?

Today’s consumers are navigating a complex landscape of energy messages that may at times feel overwhelming. Messages on a variety of topics are being delivered by their electricity providers, the government and retailers, to name just a few sources, and through many channels (e.g., email, TV, social media, mail and radio). In this landscape, which messages are most likely to resonate?

How Do Consumers Feel About Utility Communications?

It’s an understatement to say that energy messages targeting consumers come from all sorts of places – manufacturers, retailers, electricity providers, government, etc. – and through a variety of media, including email, TV, social media, mail, radio and more.

What We’ve Learned About Consumers This Year

2024 has been another year of change and challenge for energy consumers – but also one of opportunity. We’ve seen inflation continue, extreme weather events occur across the country and a somewhat bumpy road for electric vehicles (EVs) emerge at times.

Who Are Spanish-Speaking Energy Consumers?

To better understand the energy-related needs and interests of Spanish-speaking consumers, we recently conducted the “Don’t Leave Us in the Dark: Engaging Spanish-Speaking Households” survey, the latest installment in the Smart Energy Snapshot Series.

Research Release: “2024 State of the Consumer”