Commonwealth Edison Company, better known as ComEd, is a unit of Chicago-based Exelon Corporation. Exelon is one of the nation’s largest electric utilities with approximately 10 million customers. ComEd provides service to approximately 3.9 million customers across northern Illinois, or 70 percent of the state’s population.
To help improve customer engagement in energy efficiency, ComEd developed a targeted campaign geared toward increasing the awareness and adoption of smart thermostats. The campaign also drove customers to a dedicated website where customers could access rebates and purchase smart appliances, smart thermostats and more.