Homeownership last peaked in 2004 and trended downwards since. At the end of 2020, data showed more than a third of households rent, and over 70 percent of small and medium organizations also lease their place of business. Unlike owners, renters frequently lack authority or control to make energy-related upgrades or other investments to their homes or business, and they may be less inclined to pay attention to their energy use or engage with their energy providers. This trend presents challenges and opportunities for utilities and electricity service providers. SECC’s recent research on Understanding the Needs and Wants of Renters will help shed light on the preferences and values of residential and small-to-medium business renters as well as the opportunities landlords have to get involved. This panel will also discuss innovative programs and communications designed to target the renter population.
- Tomer Borenstein, CTO & Co-Founder, BlastPoint
- Elizabeth Moore, Manager, Commercial Energy Solutions/EnergyRight Solutions, Tennessee Valley Authority (TVA)
- Chris Germano, Senior Product Manager, Outcomes, Itron