Beneficial Electrification: Industry Views on Consumer Needs

Download a copy of SECC’s “Beneficial Electrification: Industry Views on Consumer Needs” study, which explores the role that electrification can play in addressing climate change and looks at the benefits that can potentially be delivered to residential consumers.

It was developed from a review of industry publications and in-depth interviews with 11 experts, including Jigar Shah, co-founder and president of Generate Capital; David Farnsworth, a principal with the Regulatory Assistance Project (RAP); and Keith Dennis, vice president of consumer member engagement at the National Rural Electric Cooperative Association (NRECA).

This is the first of two publications from SECC that will address beneficial electrification and residential consumers. The second publication is a quantitative study that offers insights from a nationally representative sample of consumers about their expectations, motivations, barriers and perceptions around beneficial electrification.