Consumer Pulse and Market Segmentation – Wave 9

During this Research Brief Webinar, SECC’s Deputy Director Jason McGrade and Marie D'Arrigo, Vice President, Research at The Harris Poll, explored the key findings of the “Consumer Pulse and Market Segmentation – Wave 9” report and introduced our four new consumer segments: Turnkey Comfort, Tech-Cautious Savers, Curious and Capable, and Informed and Engaged.

Then, Krista Williams, Director, Consumer Marketing at Cobb EMC, and Arnold Santayana, Interim Director, Enterprise Customer Experience at CPS Energy, shared how they have utilized SECC’s segmentation and offered actionable recommendations for other electricity providers that may want to incorporate SECC’s segments into their marketing strategies.