Modern Customer Engagement Journey Report
Author: Smart Energy Consumer Collaborative
Date: September 17, 2020
Topics: Consumer Engagement Consumer Motivations Consumer Testimonials
Resource Type: Reports
Download the topline report and watch the videos from the “Modern Customer Engagement Journey”, a unique research project that illustrates consumers’ attitudes and values related to energy, smart home technology, their electricity providers and more during the COVID-19 pandemic.
This research was developed from more than 30 on-camera interviews recorded from June 15 to July 2 in the United States and Canada. These interviews focused on understanding the reasons behind consumers’ energy-related behaviors and their views on their electricity providers, renewable energy and other important issues.
The videos for this project include a summary video (above), a key takeaways video and one video for each of the consumer segments that were part of the research: Green Innovators, Tech-savvy Proteges and the Movable Middle. These videos can be viewed on YouTube here. Also, view the research briefing webinar here.