We’re excited to release the “Guiding Small Businesses on Their Smart Energy Journeys” paper, which provides utility program examples for each of the four small and medium-sized business (SMB) personas from the “Understanding the SMB Landscape: New Needs and Concerns” report: Engaged Enterprises, Opportunistic Organizations, Small & Satisfied and Entrenched Businesses.

For Energized Enterprises, who are already engaged with their electricity providers and are open to electrification and time-of-use rates, program examples include a fleet electrification initiative from Puget Sound Energy and a loan program for energy-efficient equipment upgrades from Great River Energy and Lake Country Power in Minnesota.

Additional examples for the other three personas include an energy efficiency incentive program from Con Edison, a lighting rebate program from ElectriCities of North Carolina and the Multifamily Energy Efficiency Program designed for landlords and property managers of multifamily buildings from Arizona Public Service (APS).

Download the new paper here to read about these successful utility examples and others. Then, download the “Understanding the SMB Landscape: New Needs and Concerns” report to learn more about the interests, concerns and behaviors of the four SMB personas.