Segmentation Successes Report
Author: Smart Energy Consumer Collaborative
Date: February 12, 2014
Topics: Best Practices Consumer Data Consumer Engagement Success Stories Utility Profiles
Resource Type: Reports
Download a copy of the “Segmentation Successes” report that was commissioned to understand the segmentation approaches employed by utilities in the U.S. and the business results they have been able to achieve.
Traditionally, utilities have not applied segmentation to their customers beyond rate class. That has begun to change, and this report seeks to show the successes that have accrued to utilities that are using attitudinal and behavioral segmentation to better communicate with their customers.