Shaping the Future: Consumers and the Energy Movement

SECC’s “Shaping the Future: Consumers and the Energy Movement” paper highlights utility programs, services and strategies for residential customers and small-and-medium businesses organized around the three themes explored in the “2025 State of the Consumer” report:

1. Electricity providers have a solid foundation for building strong customer relationships.
2. While interest in programs is high, motivating consumers to act can be a complex endeavor.
3. To deepen customer relationships, electricity providers should explore how to leverage AI.

The paper shares real-life examples from electricity providers (investor-owned, municipal and cooperative utilities) across the United States and Canada, such as Cobb EMC, Con Edison, SELCO, Sonoma Clean Power, AEP, Puget Sound Energy and several others.

Highlighted examples in this year’s paper include an AI energy assistant, a heat pump rental program, a time-varying rates pilot program, electric vehicle (EV) managed charging and rebate programs, innovative customer communications campaigns and much more.