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Posts

What Electricity Providers Should Know About Low-Income Households

Electricity bills are rising across the United States. According to a recent update from the U.S. Energy Information Administration (EIA), residential rates were up 6.1 percent in August over the same month last year – though some areas have seen significantly higher rate hikes.

What Electricity Providers Should Know About Gen Z

As part of the “Consumer Pulse and Market Segmentation – Wave 9” research, we analyzed Gen Z consumers’ attitudes around technology, their interests and concerns around electricity, and what they believe electricity providers should prioritize – both for customers and the grid – and how these characteristics compare to older generation.

Who Are the Tech-Cautious Savers?

At 25 percent of the U.S. general population, the Tech-Cautious Savers are an essential segment for electricity providers and other stakeholders to understand – not only because of their size, but because they are among the most financially vulnerable and least engaged consumers.

Upcoming Webinar: “Consumer Pulse – Wave 9”

Only One Month Until 2025 Summer Summit

Introducing SECC’s Summer Summit

New Case Study: Cobb EMC’s Solar Education Campaign

Will Consumers Pay More for Renewable Energy?

With each passing year, America’s electricity generation mix continues to get cleaner. But are consumers willing to support this transition financially?

Who Are the Trusting Traditionalists?

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Among the middle ground of American consumers, there’s the Trusting Traditionalists, a segment that is often overwhelmed by technology and isn’t strongly motivated by the environmental benefits of utility programs and services.

How to Engage the Connected Pragmatists

Younger consumers today are often touted as a tech-savvy and eco-friendly cohort, which would seemingly make them a perfect fit for innovative, tech-driven utility programs and services that deliver environmental benefits.

Three Recommendations for Improving the Customer Relationship in 2023

To learn more about what consumers know about these rate options, the Smart Energy Consumer Collaborative (SECC) recently conducted a 20-minute online survey of 2,013 Americans who are responsible for making energy-related decisions at home.

2023 State of the Consumer Webinar

Upcoming Webinar: 2023 State of the Consumer

Segmentation in Action Webinar

What Do Consumers Know About Their Electric Rate Options?

To learn more about what consumers know about these rate options, the Smart Energy Consumer Collaborative (SECC) recently conducted a 20-minute online survey of 2,013 Americans who are responsible for making energy-related decisions at home.

Upcoming Webinar: Segmentation in Action

Now Available: “Segmentation in Action” Paper

Segmentation in Action: Advancing the Customer Relationship White Paper