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Posts

Three Ways to Build Trust with Consumers in 2026

To identify strategies electricity providers can utilize to better meet consumer needs, while also tackling key operational objectives, the Smart Energy Consumer Collaborative (SECC) analyzed more than 5,000 survey responses from 2025 for the “2026 State of the Consumer” report.

Research Release: “2026 State of the Consumer”

2026 State of the Consumer Report

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What We Learned from the Customer Insights Spotlight Series

To provide a deeper look at American consumers, we analyzed the data from our latest segmentation study through three demographic lenses. The three resulting papers examined the Gen Z generation, low-income consumers and the differences between urban, suburban and rural consumers.

What Electricity Providers Should Know About Gen Z

As part of the “Consumer Pulse and Market Segmentation – Wave 9” research, we analyzed Gen Z consumers’ attitudes around technology, their interests and concerns around electricity, and what they believe electricity providers should prioritize – both for customers and the grid – and how these characteristics compare to older generation.

October 10: ComEd Tops $100 Million in EV Rebates

September 26: SMUD Customers Reach Electrification Milestone

Building Awareness and Trust with Gen Z Webinar

New Paper: “Building Awareness and Trust with Gen Z”

Building Awareness and Trust with Gen Z White Paper

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Upcoming Webinar: “Building Awareness and Trust with Gen Z”

2025 Committee Agendas Now Available