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Posts

How to Engage the Connected Pragmatists

Younger consumers today are often touted as a tech-savvy and eco-friendly cohort, which would seemingly make them a perfect fit for innovative, tech-driven utility programs and services that deliver environmental benefits.

Three Ways to Engage Consumers in 2022

Over the past year, the Smart Energy Consumer Collaborative has conducted several consumer research studies to assess the energy-related needs and wants of Americans amid this environment of change and evaluate where electricity providers can better meet these needs with innovative programs and services.

How Utilities Can Better Serve Residential Renters

As electricity providers and other industry stakeholders strive to deliver more equitable energy efficiency and clean energy programs and services, residential renters are one key customer segment for engagement that should not be overlooked.

Three Challenges in Engaging Small Business Renters

The circumstances of the last two years have proven challenging for many of America’s small businesses. With half of small businesses going out of business within five years during even the best of times, the COVID-19 pandemic has delivered a new set of problems for business owners.