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What We Learned from the Customer Insights Spotlight Series

To provide a deeper look at American consumers, we analyzed the data from our latest segmentation study through three demographic lenses. The three resulting papers examined the Gen Z generation, low-income consumers and the differences between urban, suburban and rural consumers.

How Does Location Impact Consumer Values and Behaviors?

For the final paper in the Customer Insights Spotlight Series, we used the data from the latest “Consumer Pulse and Market Segmentation” research but posed a different question: “How do consumers’ electricity-related values and behaviors vary by the area they live in, i.e., an urban, suburban or rural area?”

Understanding the Influence of Geography White Paper

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