Consumer Pulse: Focus on Seniors Report
Author: Smart Energy Consumer Collaborative
Date: December 6, 2014
Topics: Consumer Motivations Seniors
Resource Type: Reports
Download the “Consumer Pulse: Focus on Seniors” report that puts context around how and why seniors differ, if at all, from the general population and what Smart Grid stakeholders should consider when engaging with this demographic group.
Smart Grid stakeholders often consider Seniors, many on fixed incomes, a ‘vulnerable’ population. SECC has undertaken this analysis to help its members and other stakeholders understand seniors’ awareness, favorability, expectations, and preferences as they relate to Smart Grid and Smart Grid-enabled programs/technologies.