Consumer Pulse Wave 5 Report
Author: Smart Energy Consumer Collaborative
Date: April 2, 2015
Topics: Consumer Data Consumer Engagement Consumer Motivations Consumer Pulse
Resource Type: Reports
Download the “Consumer Pulse and Market Segmentation - Wave 5” report, a tracking survey of nationally-representative U.S. consumers that helps members and other stakeholders understand consumer awareness, favorability, expectations, and preferences as they relate to Smart Grid and Smart Grid-enabled programs and technologies.
In this report, a consumer segmentation framework is renewed and updated based on the latest data to reflect today’s marketplace for smart energy technology. The framework is designed to assure the benefits of smart energy technology are easily understood, widely shared and adopted industry-wide. The report’s data identifies five consumer segments including Green Champions, Savings Seekers, Status Quo, Technology Cautious and Movers & Shakers.