Download SECC’s "Consumer Pulse and Market Segmentation – Wave 6" report, the latest wave of the industry’s longest-running analysis of consumers’ knowledge of and attitudes toward the smart grid, smart meters and related products and services.
For the first time, the “Consumer Pulse” survey showed that a majority of U.S. consumers have heard of smart meters and the smart grid, at 72 and 70 percent of consumers, respectively. This marks a significant increase from the previous wave, released in 2015.
The survey also revealed insights on what smart grid benefits are the most important to consumers; how willing consumers are to pay for benefits associated with the smart grid; what utility programs are garnering the most consumer interest; and what Millennials think about home energy usage and the smart grid.
You can watch the research brief webinar here.