Understanding the Influence of Geography on Consumer Values

Download SECC’s “Understanding the Influence of Geography on Consumer Values” paper, the third and final publication in the Customer Insights Spotlight Series, which previously explored Gen Z and low-income consumers, respectively.

Utilizing the survey data from the “Consumer Pulse and Market Segmentation – Wave 9” report, this paper investigated the differences in the energy-related behaviors, values and interests of consumers in rural, suburban and urban areas.

According to the paper, American consumers tend to have more in common regardless of where they live; however, urban consumers are generally more likely to be interested in energy efficiency and more likely to engage with their electricity providers.