SECC's 2025 State of the Consumer - SMALL COVER

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2025 State of the Consumer Report

A meta-analysis of SECC’s 2024 research
Insights on SMBs, energy messaging and more
Highlights major consumer trends
Includes four Smart Energy Snapshot Surveys
Actionable takeaways for stakeholders

Author: Smart Energy Consumer Collaborative
Date: March 17, 2025
Topics: Consumer Data State of Consumers
Resource Type: Reports

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Download a copy of the “2025 State of the Consumer” report, a meta-analysis of SECC’s 2024 research studies and Smart Energy Snapshot Surveys that provides a big-picture look at the energy-related needs and wants of today's residential and small-and-medium business (SMB) customers.

The report begins with an overview of the key findings and takeaways from SECC’s 2024 studies on energy messaging and SMB customers and four Smart Energy Snapshot Surveys. The second half of the report shares three key themes on consumers and SMBs that emerged from this research.