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Beneficial Electrification League

The Beneficial Electrification League is a 501(c)(3) nonprofit organization established in 2018 that works to facilitate electrification, when it is beneficial, by promoting understanding among key stakeholders, championing necessary grid infrastructure and developing actionable resources to accelerate implementation.

Electrification at Home and on the Road Webinar

What Do Consumers Know About Electrifying Their Homes?

To better understand consumers’ awareness, interests and concerns related to electrifying space heating, cooking, water heating and transportation, we recently conducted a nationally representative online survey with 1,500 respondents.

Research Release: “Electrification” Report

Electrification at Home and on the Road Report

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Upcoming Webinar: “Electrification” Research

2022 MCE Case Study

Helping Consumers Switch to Electricity at Home

While electrification has the potential to provide many benefits to consumers, the road to get there won’t be easy for all consumers. Electric utilities are in a great position to be trusted advisors during this transition and provide education, incentives, financing and other strategies to help consumers move away from fossil fuels.

Promoting Electrification in the Home Webinar

Upcoming Webinar: Electrification in the Home

Electric Vehicles: Driving the Customer Experience Webinar

Research Release: “Electric Vehicles” Report

Electric Vehicles: Driving the Customer Experience

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Upcoming Webinar: “Electric Vehicles” Report

How Utilities Can Drive the Customer Experience Around EVs

About one year ago, President Biden welcomed auto industry leaders to the White House for the announcement of a national goal for half of all new cars and trucks sold to be zero emissions by 2030. While largely a symbolic move, as the executive order is non-binding, it does accurately reflect the immense momentum that has been building within the electric vehicle (EV) industry over the past couple of years.

Addressing Consumer Pain Points to Electric Vehicle Adoption

Over the past year, which has been filled with unprecedented challenges for consumers, the Smart Energy Consumer Collaborative (SECC) has continued to research what consumers want from energy...

Beneficial Electrification: The Voice of the Consumer Webinar