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Posts

Now Available: SECC’s 2025 Annual Report

2025 Annual Report

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What We Learned from the Customer Insights Spotlight Series

To provide a deeper look at American consumers, we analyzed the data from our latest segmentation study through three demographic lenses. The three resulting papers examined the Gen Z generation, low-income consumers and the differences between urban, suburban and rural consumers.

How Does Location Impact Consumer Values and Behaviors?

For the final paper in the Customer Insights Spotlight Series, we used the data from the latest “Consumer Pulse and Market Segmentation” research but posed a different question: “How do consumers’ electricity-related values and behaviors vary by the area they live in, i.e., an urban, suburban or rural area?”

New Paper: “Understanding the Influence of Geography”

Understanding the Influence of Geography White Paper

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What Electricity Providers Should Know About Low-Income Households

Electricity bills are rising across the United States. According to a recent update from the U.S. Energy Information Administration (EIA), residential rates were up 6.1 percent in August over the same month last year – though some areas have seen significantly higher rate hikes.

New Paper: “Meeting the Needs of Low-Income Households”

Meeting the Needs of Low-Income Households White Paper

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Upcoming Webinar on Low-Income Households

What Electricity Providers Should Know About Gen Z

As part of the “Consumer Pulse and Market Segmentation – Wave 9” research, we analyzed Gen Z consumers’ attitudes around technology, their interests and concerns around electricity, and what they believe electricity providers should prioritize – both for customers and the grid – and how these characteristics compare to older generation.

New Paper: “Building Awareness and Trust with Gen Z”

Building Awareness and Trust with Gen Z White Paper

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Upcoming Webinar: “Building Awareness and Trust with Gen Z”

Who Are the Tech-Cautious Savers?

At 25 percent of the U.S. general population, the Tech-Cautious Savers are an essential segment for electricity providers and other stakeholders to understand – not only because of their size, but because they are among the most financially vulnerable and least engaged consumers.

Consumer Pulse and Market Segmentation – Wave 9 Webinar

Research Release: “Consumer Pulse – Wave 9”

Upcoming Webinar: “Consumer Pulse – Wave 9”